About this site

Creative Identity is an independent publication launched in July 2022 by Oana Velcu-Laitinen.

Oana Velcu-Laitinen is a NeuroLeadership coach and trainer with focus on creative thinking to enhance work performance. Her clients include researchers, change leaders, entrepreneurs, and individuals seeking career growth.

Oana holds a PhD in Economics from Hanken School of Economics in Helsinki, Finland. During her doctoral research on the implementation of ERP systems in mid-sized Finnish companies, she repeatedly noticed an underestimation of change management. As a result, she got interested in supporting individuals and organisations to create cultures of creativity and change. So, in 2016, she disrupted her academic career to become a knowledge solopreneur.

The book How to Develop Your Creative Identity at Work reflects Oana’s curiosity to keep abreast of the latest research on creative identity, mindsets and beliefs and turn it into actionable principles for ambitious knowledge workers. Her motto is, “To know job satisfaction, know your creativity.”

If you subscribe today, you'll get full access to the website as well as email newsletters about new content when it's available. You can find inspiration about how to apply your creativity to perform at your best! Thank you.